“Kazakhstan is a strategic destination for Selena Group’s continued expansion in this region” – Jacek Michalak at the Poland-Kazakhstan Economic Forum

11 October 2021

“During its almost 20-year presence in Kazakhstan, Selena Group has positioned its Tytan brand among the market leaders. Having recorded excellent sales results in recent years, we are planning to invest more. Kazakhstan is a strategic destination for our continued expansion in this region”, said Jacek Michalak, the CEO of Selena Group, at the Poland-Kazakhstan Economic Forum organized by the Polish Investment and Trade Agency.

The Poland-Kazakhstan Economic Forum held on 5 October 2021 brought together representatives of Polish and Kazakh businesses and state institutions supporting the private sector. Expansion opportunities in the Kazakh market were discussed by e.g. Aibek Sattybaev, deputy akim (deputy mayor) of the city of Shymkent, Alim Kirabaev, ambassador extraordinary and plenipotentiary of the Republic of Kazakhstan to Warsaw, Grzegorz Słomkowski, member of the management board of the Polish Investment and Trade Agency, and Jacek Michalak, the CEO of Selena Group.

“Selena Group has been present in the Kazakh market since 1992. We started as a distribution business, mainly as an importer of mounting foams. During our almost 20-year presence in Kazakhstan, we have positioned the Tytan brand among the market leaders in the segment of polyurethane foams, silicone sealants and mounting adhesives. In 2016, Selena Group invested in a factory in Nur-Sultan, which now produces thousands of tons of tile adhesives and facade materials annually. Our turnover in this country has been growing steadily, and so is employment,” said Jacek Michalak, CEO of Selena Group, when talking about the company’s operations in the region.

Jacek Michalak, CEO of Selena Group

Selena Group's streak of success on the Kazakh market was not disrupted even during the challenging pandemic period. In 2020–2021, the company reported significant sales increases (by about 50% in total) compared to 2018, even though the local currency (tenge) depreciated against the euro. On the back of Selena Group’s new strategy, the company achieved a significant share in the market of foams, silicones and adhesives in 2021.

“Currency fluctuations, which are typical of the emerging market, are the only difficulty I see about investing in Kazakhstan. However, now that we’ve been operating here for almost 20 years, we have tried-and-tested modus operandi in place. Additionally, we are in talks with local banks about financing options to mitigate exchange rate risk,” Michalak explains.

The company is keeping its growth momentum in the region with further investments in the pipeline for the coming years. One of the prospective projects is construction of a factory in southern Kazakhstan planned for 2022–2024.

Selena Group in Kazakhstan

“Kazakhstan is a key market for us. In recent years, it has been one of the two growth stars in our portfolio, next to the United States. Selena Group is present in 18 countries around the globe, from China, through to Russia, Central and Southern Europe, to Brazil. Kazakhstan is very well located. We treat this country as a strategic base for further expansion in this part of the world,” adds Jacek Michalak, CEO of Selena Group.

The event included presentations on the investment potential of Poland and Kazakhstan, as well as plenary sessions to discuss prospects of cooperation in the agri & food, production and green technologies sectors.

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