Selena Group, one of the leading manufacturers and distributors of construction chemicals and the owner of the TYTAN PROFESSIONAL brand – from January to June 2021, posted revenue from sales of PLN 788 million, up by an impressive 30.8% year-on-year. This success results from the Group’s high flexibility in adapting to the rapidly changing market reality and consistent delivery of goals. The Group achieved net profit of PLN 39.8 million (up 24.4% year-on-year), and operating profit (EBIT) reached PLN 48.2 million, up 9.4% compared to the same period of the previous year.
The increase in revenue and profit was largely due to the return of demand, which after a temporary drop built up very quickly in the market and over time even began to grow in relation to prior months. The spring of 2021 saw a relatively high demand for construction chemicals in all markets, which stood in contrast to the significant fluctuations in costs, particularly the cost of purchase of raw materials. Selena Group flexibly responded to the rapid changes, adjusting its strategy in individual locations.
We are very satisfied with how well we navigated the period of turbulent changes in the market. If the pandemic situation does not worsen significantly during the coming months, we will expect to see further balance in the prices of raw materials. This, in turn, will be conducive to strengthening our sales and market position
says Jacek Michalak, CEO of Selena Group.
This innovative solution for joining plasterboards has met with major recognition and great interest from end users. We’re aware that in today’s highly competitive environment constant improvement of the quality of service is the key to success. For this reason, on the one hand, we steadily introduce new products to our offer, and on the other hand, we are constantly developing our global marketing program, by adding more applications, among other things. We note that investments in this area increasingly boost sales and build user engagement, now not only in analogue channels, but above all in digital ones
emphasizes Christian Doelle, Chief Marketing & Strategy Officer at Selena Group.
We are working hard on new sustainable construction projects and are putting much hope in the production processes that are already in place, including those relating to sealants and products for thermal insulation of buildings. Today we are among the top global leaders in the development of modern construction chemicals, and in some segments we offer unique technologies. Our goal is to maintain this position moving forward
says Christian Doelle.
We have sufficient production capacity to ensure the security of supplies to customers over the next two years. However, we are already thinking of new investments, whose impact will be visible in 2023. Except for the largest chemical installations, we’re able to close most of the investment cycles in two years. Most of these investments will be implemented in Poland, with about a third to be located outside of the country. Invariably, Europe and Central Asia remain the key business markets. We are closely looking at e.g. the United States, which is the market that is currently recording major growth. We are also considering emerging markets. 18 months ago we invested in Mexico and in retrospect we believe it was a good decision.
the CEO Jacek Michalak says, adding that the Group is also considering investments outside of Europe.
This money will be put on the market in the form of investments that will build further demand for our products. We hope that along with the expected housing development, this will be reflected in increased sales.
Michalak notes.
This is an area that we know and in which we can move smoothly. It’s easier for us to compete in places where our market share is already big. However, the pandemic has necessitated more caution and patience in the context of acquisitions. This is why we’re considering our future targets very carefully and in even greater detail. We’re looking for mature, well-established companies that will allow us to quickly increase our share in other markets.
Michalak sums up.
